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Google Analytics - Basic Concepts

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Google Analytics is a google provided free tool. Initial time Google Analytics is the property of Urchin Software Corporation. Google acquires Urchin in 2005. After acquisition google rebuilt Urchins technology. Integrate it with googles infrastructure. Google officially launched Google Analytics in 2005.  Evolution stages of Google Analytics GA1 This refers to Urchin Analytics, before and just after Google acquisition. GA2 First popular Google Analytics version formed in 2012. JavaScript tracking code introduced. Focus on page view and sessions also give ideas about organic traffic keywords. Only we can add JavaScript code on head section only. GA3 This refers to Universal Analytics. Introduce interaction-based tracking. we can add JavaScript code on anywhere not only head section.  GA4 In 2023 introduce latest version GA4. We can use it on mobile app also by using tracking code. Notice user navigations and sessions. Initially GA4 is not quicker than other versions but, gradu...

Google Search Console - Basic overview

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  Google Search Console (GSC) is a free service offered by Google that helps website owners to monitor, maintain and troubleshoot. Its old name is web master tool. We can make our SEO practices in a controlled form by using this free tool. This tool is unavoidable in optimization time.  Benefits of search console tool: Measure how much interactions we get Identify site visitor's organic location Understand average ranking position Identify which keyword get more clicks Google performance valuation Number of impressions  easily understand Visitors used device details Verify URL's using different methods  Identify s ite defects We can submit site map option. Which is very helpful for a website understanding Google itself define Search console as a mock point. Search console is the medium to communicate with google and website owners. If any issues faced our websites such as browser compatibility issues, crawlability issues, broken links etc. are communicated via search...

SEO On-Page Optimization - Basic Practices and Guidelines

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On Page Optimization is the practises of optimizing web pages to rank higher. When we attempt to optimize a page, first thing that we remember that is we are helpers of google to crawl a page easily. In On Optimization google initially note URL (uniform resource locator) of a web page, after that crawl the areas SEO title, meta description, meta tags which are under head section. Then check body section (h1 tag, h2, h3 tags). SEO Title Optimization Title should contain focusing keywords, Relevant to topic or topic reflecting and meaningful. Make title to more attractive and impressive. Ensure that there is no spelling mistakes and grammatical mistakes. Title should be unique, means each page of same websites set different titles to avoid keyword cannibalism which negatively affect our ranking position. Must contain minimum 3 words to build a meaningful title. character limitations- 55-60 words are more advisable to make a title. pixel width is maximum 512. Above 512-pixel titles shown ...

History and Evolution of SEO

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SEO (search engine optimization) is the process of optimizing your blog posts to rank higher in search engine results (like google) by making your content easy for search engines to crawl and index. It involves strategic keyword use. keywords are the words people search into search engines to find information.   The history of google starts with a project work of two college students. In 1998 they started a company and form some google websites. At that time google take more time to show the results approximately 24 hours also, the search results got through emails. But gradually they resolved the time delay issues faced by people when they use google search engine. The turning point of google is connecting with the  World trade center attack . After this incident google got more popularity in society.  World trade center, the most important and tallest building in world situated in US was attacked by the terrorist activity of the al-Qaeda group on September 11, 2001. T...