Google Analytics - Basic Concepts
Google Analytics is a google provided free tool. Initial time Google Analytics is the property of Urchin Software Corporation. Google acquires Urchin in 2005. After acquisition google rebuilt Urchins technology. Integrate it with googles infrastructure. Google officially launched Google Analytics in 2005. Evolution stages of Google Analytics GA1 This refers to Urchin Analytics, before and just after Google acquisition. GA2 First popular Google Analytics version formed in 2012. JavaScript tracking code introduced. Focus on page view and sessions also give ideas about organic traffic keywords. Only we can add JavaScript code on head section only. GA3 This refers to Universal Analytics. Introduce interaction-based tracking. we can add JavaScript code on anywhere not only head section. GA4 In 2023 introduce latest version GA4. We can use it on mobile app also by using tracking code. Notice user navigations and sessions. Initially GA4 is not quicker than other versions but, gradu...